What is Capitol Words?

As a professional
As a leader
As an organization

You need to be heard. You need to be understood.

Capitol Words will bring you the tools you need to communicate, advocate, and to compete in the arenas of media, government policymaking, and organizational development.

You will do more than just receive information from Capitol Words. You will be ready to confront new professional challenges.

Have Capitol Words Come Speak to You

What Capitol Words can Teach You

  • Media strategy and relations
  • Grassroots outreach
  • Event planning
  • Crisis management and situation analysis
  • Development of press materials & speech writing
  • Reputation management and enhancement
  • Coalition building
  • Interview preparation

Capitol Words can teach you and your colleagues these skills through:

  • Leadership training
  • Keynote presentations
  • Small group workshops
  • Individualized and Industry/specialty-specific training
  • California State Capitol training
  • Testimony and public speaking training
  • Team development
  • Business development and government relations training

Who is Capitol Words?

Tom Riley, Chief Executive Officer, Cal Capitol Group

Tom Riley, principal and founder of Capitol Words, is is a recognized author, speaker and a leadership trainer. He is the creator and instructor for insightful leadership training programs for California organizations involved in health care and other public policy issues. His clients learn the skills needed to advocate for their interests at the State Capitol, in the press, and within their own organizations.

Tom has provided legislative and regulatory consulting services for more than 20 years. He has a vast knowledge of government, how it works (and how it doesn't), and how successful advocacy depends on expert communication skills and personal networks. In addition to his work as a lobbyist, Riley is a senior fellow of the University of California at San Francisco's Center for the Health Professions, serves on several state and federal health care-related committees and task forces. Tom is the former managing editor of the California Family Physician magazine and a former editor-in-chief of California Primary Care News.

He is the founder and principal of Cal Capitol Group, a Sacramento-based advocacy and consulting firm.

What We Can Do for You

You or your colleagues may need to learn how to speak and work effectively with policymakers, regulators, the press, or the public. You may need the tools to rally, inspire, and effectively deploy the individuals in your organization in pursuit of a shared mission or goals. You may need help in creating content for your message to all your audiences, be they clients, customers, members, or your readers.

Capitol Words will be pleased to provide you with what you need - presentation, a series of trainings, public relations and media messaging, brief or in-depth consultations, in any combination. You want your communications to fit your purpose. We want our services to exactly fit your needs.

Please inquire about our services below. We will get back with you, quickly and clearly.